Latest updates, tips, and insights from the PVTLNK team.
Most analytics tools give conversions credit based on whoever touched the customer last, or first, within some fixed window the vendor picked for you — usually 30 days, because that's a reasonable...
PVTLNK Team
A lot of API documentation reads like it was written for a compliance checklist: here are the endpoints, here's the auth header, good luck. We wanted ours to read like it was written by people who...
PVTLNK Team
Enterprise customers ask for bulk import almost immediately after they ask for the API. The reason is obvious once you hear it: nobody wants to hand-create 8,000 links one at a time because their...
PVTLNK Team
"We anonymize your IP address" is one of the most common privacy claims on the internet, and it's also one of the least precisely defined. Depending on who's saying it, "anonymized" can mean...
PVTLNK Team
Ask most people why a link they created two years ago still works, and the honest answer is "I never thought about it." Not because they need it to keep working. Because deleting it was never...
PVTLNK Team
A/B testing a link sounds simple until you remember that we don't know where a link points until the exact moment someone clicks it. Most A/B testing infrastructure assumes the server can see the...
PVTLNK Team
Marketers love UTM parameters because they answer a real question: which campaign actually drove this click. What almost nobody mentions is that the same parameter doing that job for you is doing...
PVTLNK Team
We publish a warrant canary. Most people who see the term for the first time assume it's either a legal loophole or theater. It's a little bit of both, honestly, and we'd rather explain the...
PVTLNK Team
The usual tradeoff with branded links goes like this: use your own domain and you lose the platform's analytics, or keep the platform's analytics and your links look like everyone else's. We didn't...
PVTLNK Team
"We don't log your data" shows up in the privacy policy of almost every tool you use. It's a comforting sentence, and it's usually true in the narrow sense the company means it — they're not...
PVTLNK Team
Every signup form we've ever filled out asks for an email address first. It's so standard that most people don't question it — of course a service needs your email, how else would you log in, get...
PVTLNK Team
A link that never expires isn't a feature. It's a decision nobody made on purpose. Most shorteners default to permanent. You paste a URL, get a short one back, and that link works forever unless...
PVTLNK Team
Most URL shorteners treat privacy as an afterthought — a checkbox buried in a settings page, if it exists at all. We built PVTLNK the opposite way: privacy is the architecture, not a feature bolted...
PVTLNK Team